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A Survey of Google Local Search Ranking Factors 2018

por Gilbert Kates (2020-02-01)


What is Google Local Search Ranking Factors?

loading-dudes-transparent.gifThe Google Local Search Ranking Factors Survey is the most influential and thought moving survey of the local SEO industry. By conducting annually, it attempts to determine and score the most influential factors how Google establishes its local rankings. The survey asks that around 40% of the top local SEO industry experts rank over 130 different factors on how influential they are for determining Google's local rankings. Then these results are aggregated to create the Google Local Search Ranking Factors. You need to keep in mind that this is a survey, so much of this is subjective data, but based on people that are actively working on local SEO campaigns every day.

What is GMB?

GMB stands for Google My Business. It is a local business listing which Google offers to every business. Google uses location to provide users the best possible experience. It makes searching and discovering the information that they desire very fast and efficient. It allows your business information to appear before that first search result.

GMB levels the playing field and allows every business the opportunity of achieving a prominent listing. These listings appear at many Google searches, and your business will appear in different ways.

Your primary listing at Google is editable in the GMB dashboard and publicly accessible at 3 locations.


Google Search (knowledge panel)

Local Finder

Google Maps
The Survey 2018:

There are five primary sections those construct the survey 2018.

Specific Ranking Factors:

I asked the experts to rank the top 20 individual ranking factors (out of a total list of 137) that have the biggest impact on pack/finder rankings. Then I asked them to rank the top 20 factors from the same list, only this time to rank them based on the impact on localized organic rankings.

Results are then tabulated via inverse scoring, where the number one-ranked factor received the most points for that question, and the lowest-ranked factor received the fewest points.

General Ranking Factors:

In this section, the participant asked, "In your opinion, what extent does each of the following thematic clusters that contribute to rank across result types at Google?" Then they enter a percentage of influence for each of these eight thematic areas for both local pack/finder results and local organic results.


Citation signals

Link signals

Social signals

Personalization

Google My Business signals

On page signals

Review signals

Behavioral/mobile signals
Focused on More and Less:

Here, I asked the experts to rank the five factors they focused more in the past year, and the five factors they focused on less in the past year. The results were tabulated via inverse scoring.

Competitive Vs Foundational Factors:

In this section, I asked the experts to rank 10 factors which are the most important foundational ranking factors that they think and to rank 10 factors which are competitive difference makers. Results are then tabulated via inverse scoring.

Negative Factors:

Here in this section, I asked the experts to rank 34 negative factors in order of most damaging to most benign.

Avinesh Modhugalya is a professional Indian author. He has an experience on Content Writing strategy. Here, he is sharing a survey of Google local search ranking factors 2018 for 바카라 all the visitors. Willing visitors are most welcome to read his article.



ISSN: 1980-5861