A Revista Cadernos de Cultura e Ciência é de caráter nacional e multidisciplinar, cadastrada com o ISSN 1980-5861.

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Online Shopping Behaviour In Pakistan

por Darell Poirier (2019-10-08)


Online shopping is not new around the globe. Many people around the world are getting its fruit around the globe, but when we talk about the developing nation like Pakistan, it's out of mind for shopping online.

pexels-photo-572056.jpegThere are many applications available online nowadays, from shoe purchasing to paying utility bills is quite common. The people around the cosmos, especially developed countries also took more than the decade to embrace these services. If we closely analysed their adaptability scenario, then a point definitely observed, which is that their governments are especially involved in its implementations. No doubt, huge discounts and favours were offered for internet shoppers.

I remembered a time when in the USA, you will get a tax exemption if you pay thorough internet. Why tax exemptions were there at that time because the government of USA definitely realized the economy and saving importance with shopping online. Even some special favours were also offered for the merchants of that time to promote the shopping online.

I also remembered that UK traffic was choked down due to shoppers who left their houses for the shopping purposes. They had introduced many reformed for internet shopping. Trust building over the online shopping was a key consideration for the administrations of some developed countries.

After seeing many scenarios like that, I consider my country where web shopping is still a psychological pyramid for the people of Pakistan. The main reason for this dilemma is the trust which is not built for the people of Pakistan. Secondly, loose law situation which offered any person to sell through web whatever he wants. The jugglers of the business played so much with the emotions of the people that built a wall for Pakistani customer to buy online.

Recently, some of the serious efforts from some vendor have made in the field of technology and electronics that really encourage customers to buy. These trusts are not with the online shopping but purely linked to some online vendors, no doubt these vendors struggled a lot to build the online shopping behaviour for Pakistani customer, but they have actually built their online shop, online trust and the customer base that purely linked to their shop only.

This created a supermarket for online shopping which is still to be explored. The proper directions from some educational institutes and provisional governments have been taken due to which now every fourth IT student really thinking to do his/her own business after completing his/her education.

Now many Pakistanis are working on different projects which definitely impact a lot of shopping on the internet in Pakistan. Some of the marketplaces is still to explore and Pakistani new generation is very anxiously exploring these marketplaces. Now every student of IT at least thinks for the online shopping portal or an web shop to become his own boss ranging from services to tangible product market.

Now, doll matching many vendors have also established their foot in a product range that really ranges from day to day usable items. These items are normally distributed to whole nations through different distribution units. These vendors due to breakage of distribution links are offering plenty of discounts to their customers. Big discounts, promotional campaigns are already set from some market giants in Pakistan.

Considering these scenarios, it is expected that very soon, people love to shop online with the ease from their homes.

Quick Recap:

Shopping in Pakistan is at its best time, many new ventures are setting in whole Pakistan. Soon it's hoped that we will have a large user base in Pakistan for online Shopping. One of these vendors is WBM Mart for Imported consumable Products.

WBM Mart is an online Shopping Mart in Pakistan . WBM Mart imported thousand of products from different parts of the world to uplift the customer level and also provide a 100% level of satisfaction towards WBM imported products in Pakistan .



ISSN: 1980-5861